Tell Before You Sell

Storytelling

Marketing has come a long way in the past century. Gone are the days of Henry Ford’s “You can have any color [of Ford] as long as it’s black” and the buy, buy, buy mentality (not to be confused with N*SYNC’s “Bye, Bye, Bye“). In today’s marketing, customer relationships are the focus. Companies spend millions of dollars and hundreds of hours each year to build bridges between themselves and their target markets. The emergence of social media has facilitated the creation and maintenance of these relationships.

One of the most powerful tools in this marketing climate is often overlooked. In fact, it is something that is unique to each brand and cannot be copied by any competitors. Utilizing this key unlocks the door to deeper relationships with customers, clients, employees, investors, fans, members, etc.   Read more of this post

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Doing Virtuous Business

A few weeks ago, I had the opportunity to attend a screening of the PBS documentary “Doing Virtuous Business” at the new Berry Performing Arts Center on the campus of John Brown University. The documentary is based on Dr. Theodore Malloch‘s best-seller Spiritual Enterprise and takes a look at fourteen traits that translate into success for modern corporations, even during tense economic times.

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