Business Up Front, Party in the Back: The Two Sides of Twitter

 

Multiple Tweets Plain

Twit·ter [Twit-er] (v.)- “a short burst of inconsequential information or chirps from birds”

That is the definition that inspired Jack Dorsey and several others to create a 140-character messaging service that eventually became popular social media website we know today as Twitter. Since it’s launch on July 15, 2006, Twitter has grown to over 180 million users who create over 65 million tweets a day! (Thank you Wikipedia) As a marketing student and social media enthusiast, I have enjoyed using Twitter for the past year and a half or so to find and share information about the things that I am passionate about (like #marketing, #socialmedia, #theology, #business) as well as be entertained by tweets from @ochocinco and several others. Aside from my personal profile (@LawsonHembree), I have also managed the Twitter account for the Arkansas World Trade Center (@ARWTC).
From my experience with these two accounts, I’ve always gotten to see more of the “business side” of Twitter. However, like a mullet haircut, while Twitter is all “business up front,” there is also a “party in the back.” This post will take a brief look at both sides.

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