Parables [Book Review]

Storytelling is all the rage these days. Whether in the business world or the church, everyone is being encouraged to tell their story. One of the primary reasons for this trend is that storytelling, when done well, is a highly effective way to package truth in a way that conveys abstract concepts through relatable daily experiences.

In his newest book Parables: The Mysteries of God’s Kingdom Revealed in the Stories Jesus Told, John MacArthur writes about one of history’s master storytellers: Jesus of Nazareth.

Why did Jesus use stories? Early in His ministry, Jesus actually didn’t use parables that often, but as opposition to His message mounted, He made the shift to storytelling. Since parables communicate propositional truth in a narrative format, Jesus could use them to both conceal and reveal truth about Himself and His kingdom. MacArthur explains: “Jesus’ parables had a clear twofold purpose: They hid the truth from self-righteous or self-satisfied people who fancied themselves too sophisticated to learn from Him, while the same parables revealed truth to eager souls with childlike faith–those who were hungering and thirsting for righteousness.”  Read more of this post

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Customer Service: Turning “My Duty” Into “My Pleasure”

Chick-fil-A, Spotsylvania Mall Drive, Fredericksburg, Spotsylvania, VA

“My pleasure!”

Though it always makes me chuckle a little bit, I never tire of hearing a Chick-fil-A employee saying that to each customer who says “Thank you.” Those two words reveal a novel concept that should be at the core of any business: that employees view serving customers as a pleasure and not a duty.  Read more of this post

Tell Before You Sell

Storytelling

Marketing has come a long way in the past century. Gone are the days of Henry Ford’s “You can have any color [of Ford] as long as it’s black” and the buy, buy, buy mentality (not to be confused with N*SYNC’s “Bye, Bye, Bye“). In today’s marketing, customer relationships are the focus. Companies spend millions of dollars and hundreds of hours each year to build bridges between themselves and their target markets. The emergence of social media has facilitated the creation and maintenance of these relationships.

One of the most powerful tools in this marketing climate is often overlooked. In fact, it is something that is unique to each brand and cannot be copied by any competitors. Utilizing this key unlocks the door to deeper relationships with customers, clients, employees, investors, fans, members, etc.   Read more of this post

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