Tell Before You Sell

Storytelling

Marketing has come a long way in the past century. Gone are the days of Henry Ford’s “You can have any color [of Ford] as long as it’s black” and the buy, buy, buy mentality (not to be confused with N*SYNC’s “Bye, Bye, Bye“). In today’s marketing, customer relationships are the focus. Companies spend millions of dollars and hundreds of hours each year to build bridges between themselves and their target markets. The emergence of social media has facilitated the creation and maintenance of these relationships.

One of the most powerful tools in this marketing climate is often overlooked. In fact, it is something that is unique to each brand and cannot be copied by any competitors. Utilizing this key unlocks the door to deeper relationships with customers, clients, employees, investors, fans, members, etc.   Read more of this post

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Lessons from One Year as an Entrepreneur

This past Saturday, Agricultural Food Systems, a company three friends and I started after graduating from John Brown University, celebrated its one year anniversary of incorporation!

What a year it’s been! It all started with a strategic management class at JBU which led to us entering our business plan in the 2011 Donald W. Reynolds Arkansas Governor’s Cup. After some very positive feedback there, we decided to start the business and were officially incorporated on May 19, 2011. Since then we have been busy getting the final production model of the TenderID, a technology that accurately and consistently predicts tenderness in raw beef carcasses on the production line, ready to for the market and should be ready for launch very soon (for more on AFS and the TenderID, visit the AFS website).

Needless to say, I’ve learned a lot about business and entrepreneurship in the past year. Jumping straight from college into being a small business owner has been quite the adventure with lots of teachable moments. Here are three of the most important lessons I’ve learned so far:  Read more of this post

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