3 Reasons Allstate’s #MayhemSale Stole the Show…Literally

 

 

If you tuned into the Sugar Bowl on New Year’s Day, chances are you also quickly opened your laptop to plunder Matt and Shannon’s house as a part of Allstate’s brilliant #MayhemSale campaign.

Just in case you missed it, here’s an overview: in order to raise awareness for the new Project Aware Share, Allstate staged a faux burglary by their Mayhem character of a real couple’s house (who found out the couple wasn’t home from all their posts on social media). Once inside, Mayhem put a sale price on each item and liquidated them one-by-one on the #MayhemSale website for a fraction of what they were worth.

Allstate’s #MayhemSale was one of the most brilliant marketing efforts in years. Here are three reasons it stole the show…literally:  Read more of this post

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Is Social Media Making Us Less Social? [Part 3]

iPhone 4 Addiction

This is Part 3 in a three-part series on social media usage. Click here to read Part 1 on three main solutions to the overall problem. Click here to read Part 2 on the personal effects of social media.

We are the most connected generation that has ever lived. Think about all the new technologies that have been introduced in the past two decades that have allowed us to stay in touch like never before. Someone can literally get in touch with me almost any time of the day regardless of where I am in the world.

While these advances have created a plethora of benefits, the negative side effects associated with overusing them are beginning to surface. We all know that person who is constantly staring into the screen of their smartphone even when surrounded by friends and family. Or the friend who insists on taking a picture of everything they do and everywhere they go with you instead of simply enjoying the moment for what it is. The video below, while perhaps a bit over dramatic, puts our technology use into perspective.

Here are three major ways that social media is altering our ability to build and maintain interpersonal relationships:  Read more of this post

Is Social Media Making Us Less Social? [Part 2]

Cellphone

This is Part 2 in a three-part series on social media usage. Click here to read Part 1 on three main solutions to the overall problem. Click here to read Part 3 on the impact of social media on interpersonal relationships.

Back in February 2012, I wrote a post exploring if social media (and technology in general) is making us less social and offered three ways that we can disconnect from social media in order to reconnect with real people. At that time 46% of adults owned a smartphone. As of January 2014, the number of people owning a smartphone had increased to 58% (with 29% of cell owners saying that they “can’t imagine living without” their phone). A recent study found that the average person spends 23 hours per week emailing, texting, and using social media (with Facebook accounting for 7 of the 23 hours). In other words, people are spending 14% of their week online!

Despite all the benefits, has this increased dependence on technology and social media had any negative effects on us? I’ll break my thoughts up into two posts (since one of the downsides as been a decreased attention span 🙂 ). In this post, I’ll outline some of the personal effects of social media/technology addiction and in the next post, I’ll take a look at some changes to interpersonal relationships.

So here are three primary ways that our personal lives have been negatively affected by increased social media and technology usage:   Read more of this post

How to Harness the Power of Social Media to Land Your Next Job [Guest Post]

 

Social Media apps

[Guest post courtesy of Erin Horton of Resume.com. Scroll to the bottom to learn more about Erin and Resume.com.]

Looking for a new job can be difficult. Not only can it be a lot of work; it can also be stressful. Using social media can make the job search easier. Facebook, Twitter, and other forms of social media have transformed the way that people find a new job. LinkedIn can be particularly useful because of its focus on professional networking. Using LinkedIn can help make professional connections that can help improve your career. Before you start using social media to help you find a job, there are a few things you need to know. Here are a few tips to help you make the most of social media to land your next job:  Read more of this post

Stop Making Stupid Famous

smsf

People are capable of doing some really stupid things. Most individuals do these things unintentionally, but there are some (particularly celebrities) who take calculated steps to push the envelope of normalcy in order to get publicity and attention. They have one goal (to become famous) and will take whatever path they need to in order to achieve this objective. Unfortunately, this strategy not only works, but can garner more media and social media attention than creating high quality work. Not only does this lead to a bunch of crazy, overpaid, untalented, and immature celebrities, but their stupidity overshadows the abilities of those who are genuinely talented.

Fighting Stupidity with Capitalism

Fortunately in a capitalistic America, ordinary citizens like you and I can rally together to prevent this from happening. Here are a few things you can do to stop making stupid famous:  Read more of this post

Social Media and the News

Taking a Picture in Zurich

A New Era in Journalism

A wave has been building in the ocean of journalism over the past few years and last week it crashed upon the shores of the American media in full force. This wave has altered the way that news is broken, covered, reported, and consumed by the general public. It has also given ordinary citizens the ability to report stories as they unfold and beat the mainstream media to the punch.

This wave is social media and it has gradually been changing the field of journalism. While it has been looked to for breaking news in the past few years, the events at the Boston Marathon and especially the Watertown manhunt brought social media to the forefront. In this new era of news reporting Twitter and YouTube have become the instant news service, Reddit has become the new investigative service, and anyone with a smartphone can be a reporter. Read more of this post

Give Your Marketing Wings: Lessons in Marketing from Red Bull

Building a brand is a tough job. It requires hours of careful thought in order to consistently execute products, services, advertisements, etc that are “on brand.” Some companies go their whole lives without getting it right, others are “one hit wonders,” and a select few make it look easy.

Red Bull is one of the select companies to consistently make branding look easy. During the past few years, they have had campaigns featuring wingsuits, Rube Goldberg machines, and space jumps. In addition, the company sponsors many athletes and teams participating in both traditional and extreme sports (full list of sponsorships) as well as events such as the Red Bull Air Race and the Red Bull Flugtag. They even have their own record labelRead more of this post

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