How to Develop a Personal Mission Statement

 

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Mission statements. Every company has one. Some are really good; some are really bad. Regardless of the quality of a mission statement, they all have the same purpose: to give direction to the daily actions of an organization.

Organizations aren’t the only entities that need mission statements to guide them. You and I need mission statements as well, especially as you think about building your personal brand. Having a personal mission statement is important for three reasons:

  1. It differentiates you from others
    One of the things I’ve learned as an entrepreneur is that investors invest in people more so than products. For example, they would rather invest in an entrepreneur trying to create positive social change by selling widgets than an entrepreneur trying to get famous and make a lot of money selling the same widget. Having a personal mission statement helps potential investors, employers, friends, etc know your underlying motivations and what sets you apart from others.
  2. It gives direction to your career path
    Knowing what your true mission is will help you select jobs that will allow you to accomplish your goals, even if on paper they seem unrelated. I currently am involved in the agricultural technology, young adult ministry, experiential education, and social media arenas, but I am still able to fulfill my mission in these seemingly random combination of jobs.
  3. It reminds you why you do what you do when things get tough
    Your job isn’t always easy. There are some days you’ll want to quit or disengage. Having a purpose behind your work keeps you focused and moving forward even during the hard times. Your mission is a motivator pushing you toward a greater purpose than earning a paycheck.

Steven Covey refers to developing a mission statement as “connecting with your own unique purpose and the profound satisfaction that comes from fulfilling it.” Here are five questions to ask yourself in order to develop your personal mission statement:  Read more of this post

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How to Harness the Power of Social Media to Land Your Next Job [Guest Post]

 

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[Guest post courtesy of Erin Horton of Resume.com. Scroll to the bottom to learn more about Erin and Resume.com.]

Looking for a new job can be difficult. Not only can it be a lot of work; it can also be stressful. Using social media can make the job search easier. Facebook, Twitter, and other forms of social media have transformed the way that people find a new job. LinkedIn can be particularly useful because of its focus on professional networking. Using LinkedIn can help make professional connections that can help improve your career. Before you start using social media to help you find a job, there are a few things you need to know. Here are a few tips to help you make the most of social media to land your next job:  Read more of this post

You. The Brand.

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Taco Bell. Jeep. Walmart. Apple. Dell.

What do all of those names have in common? They are all brands (and well-known ones at that). Each of these companies have built a strong and unique brand image through their products, services, advertisements, social media presence, and other communications with the public.

Did you know that you are brand too? Whether you know it or not, the way that you interact with others is similar to how companies express themselves. Your statuses on Facebook, tweets on Twitter, videos on YouTube, and posts on your blog provide potential friends and employers a wealth of information about you, without them ever having to meet you. Once they do meet you, you can refer them to your personal sites so that they can learn more about you and your passions, skills, and abilities.

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