June 16, 2014 Leave a comment
Mission statements. Every company has one. Some are really good; some are really bad. Regardless of the quality of a mission statement, they all have the same purpose: to give direction to the daily actions of an organization.
Organizations aren’t the only entities that need mission statements to guide them. You and I need mission statements as well, especially as you think about building your personal brand. Having a personal mission statement is important for three reasons:
- It differentiates you from others
One of the things I’ve learned as an entrepreneur is that investors invest in people more so than products. For example, they would rather invest in an entrepreneur trying to create positive social change by selling widgets than an entrepreneur trying to get famous and make a lot of money selling the same widget. Having a personal mission statement helps potential investors, employers, friends, etc know your underlying motivations and what sets you apart from others.
- It gives direction to your career path
Knowing what your true mission is will help you select jobs that will allow you to accomplish your goals, even if on paper they seem unrelated. I currently am involved in the agricultural technology, young adult ministry, experiential education, and social media arenas, but I am still able to fulfill my mission in these seemingly random combination of jobs.
- It reminds you why you do what you do when things get tough
Your job isn’t always easy. There are some days you’ll want to quit or disengage. Having a purpose behind your work keeps you focused and moving forward even during the hard times. Your mission is a motivator pushing you toward a greater purpose than earning a paycheck.
Steven Covey refers to developing a mission statement as “connecting with your own unique purpose and the profound satisfaction that comes from fulfilling it.” Here are five questions to ask yourself in order to develop your personal mission statement: Read more of this post