Business Up Front, Party in the Back: The Two Sides of Twitter


Multiple Tweets Plain

Twit·ter [Twit-er] (v.)- “a short burst of inconsequential information or chirps from birds”

That is the definition that inspired Jack Dorsey and several others to create a 140-character messaging service that eventually became popular social media website we know today as Twitter. Since it’s launch on July 15, 2006, Twitter has grown to over 180 million users who create over 65 million tweets a day! (Thank you Wikipedia) As a marketing student and social media enthusiast, I have enjoyed using Twitter for the past year and a half or so to find and share information about the things that I am passionate about (like #marketing, #socialmedia, #theology, #business) as well as be entertained by tweets from @ochocinco and several others. Aside from my personal profile (@LawsonHembree), I have also managed the Twitter account for the Arkansas World Trade Center (@ARWTC).
From my experience with these two accounts, I’ve always gotten to see more of the “business side” of Twitter. However, like a mullet haircut, while Twitter is all “business up front,” there is also a “party in the back.” This post will take a brief look at both sides.

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I recently had the opportunity to run the audio/video for a funeral at Harvard Avenue Baptist Church, the church I’m a member of in Siloam Springs. This funeral was different than most that I’ve been to. Though there was definitely mourning, there was an overwhelming peace that pervaded the service and several of the family members. Everyone that I heard talking about the man who had passed away had something positive to say about him. I had only met the man once or twice, but it was great to hear all that everyone had to say about him whether it was sharing Christ with them, giving them a hug no matter who they were, or using his job and life as a constant ministry. As I sat back in the soundbooth, I began thinking to myself “How will I be remembered: as someone who lived for himself or for others; for his own glory or for the glory of God?”

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