Hitting a Hole-in-One with Integrated Marketing Communications

Hole In One

Have you ever played a round of golf on a beautiful day? You tee up your shiny Titleist golf ball, grab your Big Bertha driver, take a few practice swings, and crush the ball several hundred yards down the fairway. Then you hop in your cart, drive down to the ball, pull out your 5 iron and hit the ball again, this time landing it a few yards from the green. Next you grab your pitching wedge and gently pitch the ball up on the green 2 feet from the hole. Triumphantly, you take your putter and finish the hole with a birdie (Tiger Woods fist pump optional).

So what does this have to do with marketing? Quite a bit actually.  Read more of this post

%d bloggers like this: