Finishing Well

 

Footrace finish line, 1925

If you’re like me, you’ve been watching a lot of Olympic coverage over the past few weeks. This year, over 10,000 athletes from 205 different countries have converged on London to compete in 300 events.

For many of the athletes, the Olympics is the end of a multi-year journey of training, dieting, more training, self-discipline, and (you guessed it) more training. Depending on what event the athlete competes in, they do all this training for just a few minutes (or just around 10 seconds if you’re Usain Bolt) of actual competition. Needless to say, the stakes are high.  Read more of this post

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Tell Before You Sell

Storytelling

Marketing has come a long way in the past century. Gone are the days of Henry Ford’s “You can have any color [of Ford] as long as it’s black” and the buy, buy, buy mentality (not to be confused with N*SYNC’s “Bye, Bye, Bye“). In today’s marketing, customer relationships are the focus. Companies spend millions of dollars and hundreds of hours each year to build bridges between themselves and their target markets. The emergence of social media has facilitated the creation and maintenance of these relationships.

One of the most powerful tools in this marketing climate is often overlooked. In fact, it is something that is unique to each brand and cannot be copied by any competitors. Utilizing this key unlocks the door to deeper relationships with customers, clients, employees, investors, fans, members, etc.   Read more of this post

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