3 Reasons Allstate’s #MayhemSale Stole the Show…Literally

 

 

If you tuned into the Sugar Bowl on New Year’s Day, chances are you also quickly opened your laptop to plunder Matt and Shannon’s house as a part of Allstate’s brilliant #MayhemSale campaign.

Just in case you missed it, here’s an overview: in order to raise awareness for the new Project Aware Share, Allstate staged a faux burglary by their Mayhem character of a real couple’s house (who found out the couple wasn’t home from all their posts on social media). Once inside, Mayhem put a sale price on each item and liquidated them one-by-one on the #MayhemSale website for a fraction of what they were worth.

Allstate’s #MayhemSale was one of the most brilliant marketing efforts in years. Here are three reasons it stole the show…literally:  Read more of this post

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Tell Before You Sell

Storytelling

Marketing has come a long way in the past century. Gone are the days of Henry Ford’s “You can have any color [of Ford] as long as it’s black” and the buy, buy, buy mentality (not to be confused with N*SYNC’s “Bye, Bye, Bye“). In today’s marketing, customer relationships are the focus. Companies spend millions of dollars and hundreds of hours each year to build bridges between themselves and their target markets. The emergence of social media has facilitated the creation and maintenance of these relationships.

One of the most powerful tools in this marketing climate is often overlooked. In fact, it is something that is unique to each brand and cannot be copied by any competitors. Utilizing this key unlocks the door to deeper relationships with customers, clients, employees, investors, fans, members, etc.   Read more of this post

You. The Brand.

Fingerprint

Taco Bell. Jeep. Walmart. Apple. Dell.

What do all of those names have in common? They are all brands (and well-known ones at that). Each of these companies have built a strong and unique brand image through their products, services, advertisements, social media presence, and other communications with the public.

Did you know that you are brand too? Whether you know it or not, the way that you interact with others is similar to how companies express themselves. Your statuses on Facebook, tweets on Twitter, videos on YouTube, and posts on your blog provide potential friends and employers a wealth of information about you, without them ever having to meet you. Once they do meet you, you can refer them to your personal sites so that they can learn more about you and your passions, skills, and abilities.

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