Innovate or Die

Innovation

“America demands invention and innovation to succeed.” -Kit Bond

Blockbuster. Research in Motion (Blackberry). Borders. AOL. Palm.

What do these companies have in common? They used to be on the leaders in their respective industries, but are now either bankrupt or on the way out. The cause of their slow slides into irrelevancy is their failure to innovate after they hit it big. Their stagnation prevented them from adapting to meet the changing demands of their clientele, provoking their customers to leave them for their more agile competitors. Companies that fail to innovate should rightly be allowed to go out of business.  Read more of this post

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Tell Before You Sell

Storytelling

Marketing has come a long way in the past century. Gone are the days of Henry Ford’s “You can have any color [of Ford] as long as it’s black” and the buy, buy, buy mentality (not to be confused with N*SYNC’s “Bye, Bye, Bye“). In today’s marketing, customer relationships are the focus. Companies spend millions of dollars and hundreds of hours each year to build bridges between themselves and their target markets. The emergence of social media has facilitated the creation and maintenance of these relationships.

One of the most powerful tools in this marketing climate is often overlooked. In fact, it is something that is unique to each brand and cannot be copied by any competitors. Utilizing this key unlocks the door to deeper relationships with customers, clients, employees, investors, fans, members, etc.   Read more of this post

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