3 Reasons Allstate’s #MayhemSale Stole the Show…Literally

 

 

If you tuned into the Sugar Bowl on New Year’s Day, chances are you also quickly opened your laptop to plunder Matt and Shannon’s house as a part of Allstate’s brilliant #MayhemSale campaign.

Just in case you missed it, here’s an overview: in order to raise awareness for the new Project Aware Share, Allstate staged a faux burglary by their Mayhem character of a real couple’s house (who found out the couple wasn’t home from all their posts on social media). Once inside, Mayhem put a sale price on each item and liquidated them one-by-one on the #MayhemSale website for a fraction of what they were worth.

Allstate’s #MayhemSale was one of the most brilliant marketing efforts in years. Here are three reasons it stole the show…literally:  Read more of this post

How to Develop a Personal Mission Statement

 

Arrow

Mission statements. Every company has one. Some are really good; some are really bad. Regardless of the quality of a mission statement, they all have the same purpose: to give direction to the daily actions of an organization.

Organizations aren’t the only entities that need mission statements to guide them. You and I need mission statements as well, especially as you think about building your personal brand. Having a personal mission statement is important for three reasons:

  1. It differentiates you from others
    One of the things I’ve learned as an entrepreneur is that investors invest in people more so than products. For example, they would rather invest in an entrepreneur trying to create positive social change by selling widgets than an entrepreneur trying to get famous and make a lot of money selling the same widget. Having a personal mission statement helps potential investors, employers, friends, etc know your underlying motivations and what sets you apart from others.
  2. It gives direction to your career path
    Knowing what your true mission is will help you select jobs that will allow you to accomplish your goals, even if on paper they seem unrelated. I currently am involved in the agricultural technology, young adult ministry, experiential education, and social media arenas, but I am still able to fulfill my mission in these seemingly random combination of jobs.
  3. It reminds you why you do what you do when things get tough
    Your job isn’t always easy. There are some days you’ll want to quit or disengage. Having a purpose behind your work keeps you focused and moving forward even during the hard times. Your mission is a motivator pushing you toward a greater purpose than earning a paycheck.

Steven Covey refers to developing a mission statement as “connecting with your own unique purpose and the profound satisfaction that comes from fulfilling it.” Here are five questions to ask yourself in order to develop your personal mission statement:  Read more of this post

Customer Service: Turning “My Duty” Into “My Pleasure”

Chick-fil-A, Spotsylvania Mall Drive, Fredericksburg, Spotsylvania, VA

“My pleasure!”

Though it always makes me chuckle a little bit, I never tire of hearing a Chick-fil-A employee saying that to each customer who says “Thank you.” Those two words reveal a novel concept that should be at the core of any business: that employees view serving customers as a pleasure and not a duty.  Read more of this post

Give Your Marketing Wings: Lessons in Marketing from Red Bull

Building a brand is a tough job. It requires hours of careful thought in order to consistently execute products, services, advertisements, etc that are “on brand.” Some companies go their whole lives without getting it right, others are “one hit wonders,” and a select few make it look easy.

Red Bull is one of the select companies to consistently make branding look easy. During the past few years, they have had campaigns featuring wingsuits, Rube Goldberg machines, and space jumps. In addition, the company sponsors many athletes and teams participating in both traditional and extreme sports (full list of sponsorships) as well as events such as the Red Bull Air Race and the Red Bull Flugtag. They even have their own record labelRead more of this post

Tell Before You Sell

Storytelling

Marketing has come a long way in the past century. Gone are the days of Henry Ford’s “You can have any color [of Ford] as long as it’s black” and the buy, buy, buy mentality (not to be confused with N*SYNC’s “Bye, Bye, Bye“). In today’s marketing, customer relationships are the focus. Companies spend millions of dollars and hundreds of hours each year to build bridges between themselves and their target markets. The emergence of social media has facilitated the creation and maintenance of these relationships.

One of the most powerful tools in this marketing climate is often overlooked. In fact, it is something that is unique to each brand and cannot be copied by any competitors. Utilizing this key unlocks the door to deeper relationships with customers, clients, employees, investors, fans, members, etc.   Read more of this post

Hitting a Hole-in-One with Integrated Marketing Communications

Hole In One

Have you ever played a round of golf on a beautiful day? You tee up your shiny Titleist golf ball, grab your Big Bertha driver, take a few practice swings, and crush the ball several hundred yards down the fairway. Then you hop in your cart, drive down to the ball, pull out your 5 iron and hit the ball again, this time landing it a few yards from the green. Next you grab your pitching wedge and gently pitch the ball up on the green 2 feet from the hole. Triumphantly, you take your putter and finish the hole with a birdie (Tiger Woods fist pump optional).

So what does this have to do with marketing? Quite a bit actually.  Read more of this post

Arby’s: Changing the Mood of Fast Food

When I think of fast food, the last thing that I usually connect with it is a personal experience. Usually I feel like a herded animal: after waiting in line for what seems like years, I am “greeted” by a grouchy employee who takes my order as fast as he can, gives me my number and shoos me off in order to “help” the next person in line. This seems to be pretty consistent no matter what fast food chain I visit (with the exception of Chick-fil-A of course).

You can imagine my surprise one day a few months ago when I got to the front of the line at Arby’s and was greeted by an employee who was more polite than usual. After placing my order, I was asked the following question that caught my attention:  Read more of this post

Social Media and the Church

Social media is a big deal. In case you’ve been wandering in the Sinai Desert for forty years, you have probably heard of social media and probably have an account on at least one of the major social networking sites. Speaking of the Sinai Desert, imagine if the Israelites had Twitter accounts (“Still wandering in circles…getting tired of quail and manna. Wish there was a @TacoBell nearby… #ineedChacos) or, better yet, if Moses was on Foursquare (Moses just became the Mayor of Mount Sinai!).

Anyway, there are a vast multitude of applications for social media in almost every setting, even the local church. In fact, integrating social media into your church could be one of the smartest moves you make for spreading the Gospel, marketing the church, and promoting congregational growth and interaction. Though social media will never substitute for personal contact, discipleship, and evangelism, it is a very helpful tool in bolstering the effectiveness of the local church. It allows the church staff and members to extend the reach of the local body beyond the walls of the building (itself a tool in church ministry). Below are a few ways the different social networks can be used in the ministry of the local church, but first some recent statistics about the “Social Media Revolution:”

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Chick-fil-A: Moootivating Cowmittment

“Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.” -Ken Blanchard

In case you missed it, this past Friday (7/8/2011) was Cow Appreciation Day at all Chick-fil-A locations across the United States. For those poor souls unfamiliar with this great holiday, Cow Appreciation Day is a day when Chick-fil-A customers can dress up as cows and receive free food in return (an entree for wearing a shirt; a combo for dressing head to hoof). In other words, it’s an opportunity for the raving fans of Chick-fil-A to celebrate one of their favorite restaurants. Do I happen to be one of those raving fans? I’ll let you decide from the photo…

What is it that Chick-fil-A does so well to mootivate this type of cowmittment from its customers? One word: values. Anytime you walk into a Chick-fil-A you will be greeted by a friendly employee and will be treated like a family member the whole time you are there from employees asking if you’d like refills and taking your trash to the familiar “My Pleasure” anytime you thank them for anything. You almost forget that you are visiting a fast food restaurant built around putting friend chicken between two pieces of bread. Being treated in such a kind way (ie the Golden Rule) leads to brand loyalty in the minds of customers. Now that I live in a town without a Chick-fil-A, I make it a point to visit one whenever I am near one around a meal time. It is also one of the few restaurants that I order food from without looking at the price of what I’m about to order. Yes, the food is exceptional, but the way in which the company takes care of its customers is what keeps me going back…even dressed as a cow.

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QR Codes: The Future of Opt-In Marketing

Scanning QR Code Amy Goodman Art

Do you know what a QR code is? If not, you will soon. QR (short for quick-response) codes are two-dimensional barcodes that can be read by QR code readers and certain apps (like WiMo) on smartphones. The code is referred to as “2D” because the scanner reads both horizontally and vertically on the image to decode it. Each square-shaped pattern can be customized to send the person/device scanning it to a website, image, video, or a packet of data. When Matt Martin, Senior Manager-Mobile & Emerging Media at Sam’s Club, came to speak to our Marketing Strategies class at John Brown University, he described QR codes as “hyperlinks on paper.” Anyone can make a QR code: just go to a website like http://delivr.com/qr-code-generator, enter the appropriate information, and wah-lah! you have your own QR code that you can place in your store or on your products, put on your business card, or display anywhere else you want.

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