How to Harness the Power of Social Media to Land Your Next Job [Guest Post]
October 21, 2013 Leave a comment
[Guest post courtesy of Erin Horton of Resume.com. Scroll to the bottom to learn more about Erin and Resume.com.]
Looking for a new job can be difficult. Not only can it be a lot of work; it can also be stressful. Using social media can make the job search easier. Facebook, Twitter, and other forms of social media have transformed the way that people find a new job. LinkedIn can be particularly useful because of its focus on professional networking. Using LinkedIn can help make professional connections that can help improve your career. Before you start using social media to help you find a job, there are a few things you need to know. Here are a few tips to help you make the most of social media to land your next job:
- Clean Up Your Profiles
Pay attention to your social media profiles. Employers are often looking at social media profiles as they look through resumes. Before you start the job hunt, go through your profiles and clean them up. If your profile is full of provocative photos, negative comments about your former employer and foul language, it could cost you the potential job. Either delete anything that might offend a potential employer or activate privacy settings so that your photos and updates aren’t visible to the public. You must realize that the way you represent yourself online is a part of your personal brand.
- Get the Word Out
One of the beauties of social media is that your statuses and posts can quickly reach a large audience. Use this to your advantage. Your friends can be a great asset when looking for job. Let people know that you are looking for a job. It is much easier to get a job if someone puts in a good word for you. Post your resume on your profile for others to see and share with their connections. If you need help creating and perfecting your resume, you can get help online.
- Utilize Connections
Social media can help you make connections in the professional world. Who you know plays a major role in landing jobs. The more connections you have, the more likely you will find someone who can help you out. These connections can help you network and possibly land a new job.
There is a bit of etiquette when it comes to using social media to help advance your career. You must build a relationship with your connections before asking for a favor – like a job. You are more likely to get help from someone who has connected with you, so build that relationship before you ask for employment.
- Be Active in Online Q&A
Q&A is one of the most useful features of LinkedIn for potential job seekers. You can ask a question and anyone in the LinkedIn community can answer. Not only should you ask questions, you should answer questions. People can see what you are interested in and then connect with you. Being an active member of this site will lead to more connections and increase traffic to your profile. This is a great way to get more traffic to your personal profile and to build your connections, in addition to making new ones.
Whether you are looking for a new job or a summer internship, be sure to take advantage of social media in your job search. Join the conversation, build your brand, and land the job.
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[image credit: Jason Howie on Flickr]