Hitting a Hole-in-One with Integrated Marketing Communications

Hole In One

Have you ever played a round of golf on a beautiful day? You tee up your shiny Titleist golf ball, grab your Big Bertha driver, take a few practice swings, and crush the ball several hundred yards down the fairway. Then you hop in your cart, drive down to the ball, pull out your 5 iron and hit the ball again, this time landing it a few yards from the green. Next you grab your pitching wedge and gently pitch the ball up on the green 2 feet from the hole. Triumphantly, you take your putter and finish the hole with a birdie (Tiger Woods fist pump optional).

So what does this have to do with marketing? Quite a bit actually.  Read more of this post

Lessons from One Year as an Entrepreneur

This past Saturday, Agricultural Food Systems, a company three friends and I started after graduating from John Brown University, celebrated its one year anniversary of incorporation!

What a year it’s been! It all started with a strategic management class at JBU which led to us entering our business plan in the 2011 Donald W. Reynolds Arkansas Governor’s Cup. After some very positive feedback there, we decided to start the business and were officially incorporated on May 19, 2011. Since then we have been busy getting the final production model of the TenderID, a technology that accurately and consistently predicts tenderness in raw beef carcasses on the production line, ready to for the market and should be ready for launch very soon (for more on AFS and the TenderID, visit the AFS website).

Needless to say, I’ve learned a lot about business and entrepreneurship in the past year. Jumping straight from college into being a small business owner has been quite the adventure with lots of teachable moments. Here are three of the most important lessons I’ve learned so far:  Read more of this post

In His Image Part 2: Gospel-Centered Singleness, Dating, and Marriage

Mom and Dad

This blog post was adapted from a sermon that I gave at the Harvard Avenue Student Ministry youth group on Wednesday, May 2, 2012. It is the second of a two-message series about a Gospel-defined view of gender and relationships. To read part 1, click here.

The way that we interact with our brothers and sisters in Christ is a testimony to a life transformed by the gospel. The distinctions in our relationships flow from a desire to serve the needs of others and encourage them as they become more like Jesus. As God’s image-bearers , men and women have been created with unique roles that reflect the relationship between Jesus and his bride, the Church. The way we think about manhood and womanhood, singleness, dating, and marriage are rooted in true understanding of the very nature of God.                 Read more of this post

In His Image Part 1: A Gospel-Defined Vision of Manhood and Womanhood

Husband & Wife Walk . . .  (to divorce court)

This blog post was adapted from a sermon that I gave at the Harvard Avenue Student Ministry youth group on Wednesday, April 25, 2012. It is the first of a two-message series about a Gospel-defined view of gender and relationships. To read part 2, click here.

The way that we interact with our brothers and sisters in Christ is a testimony to a life transformed by the gospel. The distinctions in our relationships flow from a desire to serve the needs of others and encourage them as they become more like Jesus. As God’s image-bearers , men and women have been created with unique roles that reflect the relationship between Jesus and his bride, the Church. The way we think about manhood and womanhood, singleness, dating, and marriage are rooted in true understanding of the very nature of God.  Read more of this post

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