July 21, 2011 9 Comments
Social media is a big deal. In case you’ve been wandering in the Sinai Desert for forty years, you have probably heard of social media and probably have an account on at least one of the major social networking sites. Speaking of the Sinai Desert, imagine if the Israelites had Twitter accounts (“Still wandering in circles…getting tired of quail and manna. Wish there was a @TacoBell nearby… #ineedChacos) or, better yet, if Moses was on Foursquare (Moses just became the Mayor of Mount Sinai!).
Anyway, there are a vast multitude of applications for social media in almost every setting, even the local church. In fact, integrating social media into your church could be one of the smartest moves you make for spreading the Gospel, marketing the church, and promoting congregational growth and interaction. Though social media will never substitute for personal contact, discipleship, and evangelism, it is a very helpful tool in bolstering the effectiveness of the local church. It allows the church staff and members to extend the reach of the local body beyond the walls of the building (itself a tool in church ministry). Below are a few ways the different social networks can be used in the ministry of the local church, but first some recent statistics about the “Social Media Revolution:”