March 30, 2011 2 Comments
Do you know what a QR code is? If not, you will soon. QR (short for quick-response) codes are two-dimensional barcodes that can be read by QR code readers and certain apps (like WiMo) on smartphones. The code is referred to as “2D” because the scanner reads both horizontally and vertically on the image to decode it. Each square-shaped pattern can be customized to send the person/device scanning it to a website, image, video, or a packet of data. When Matt Martin, Senior Manager-Mobile & Emerging Media at Sam’s Club, came to speak to our Marketing Strategies class at John Brown University, he described QR codes as “hyperlinks on paper.” Anyone can make a QR code: just go to a website like http://delivr.com/qr-code-generator, enter the appropriate information, and wah-lah! you have your own QR code that you can place in your store or on your products, put on your business card, or display anywhere else you want.