How to Develop a Personal Mission Statement

 

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Mission statements. Every company has one. Some are really good; some are really bad. Regardless of the quality of a mission statement, they all have the same purpose: to give direction to the daily actions of an organization.

Organizations aren’t the only entities that need mission statements to guide them. You and I need mission statements as well, especially as you think about building your personal brand. Having a personal mission statement is important for three reasons:

  1. It differentiates you from others
    One of the things I’ve learned as an entrepreneur is that investors invest in people more so than products. For example, they would rather invest in an entrepreneur trying to create positive social change by selling widgets than an entrepreneur trying to get famous and make a lot of money selling the same widget. Having a personal mission statement helps potential investors, employers, friends, etc know your underlying motivations and what sets you apart from others.
  2. It gives direction to your career path
    Knowing what your true mission is will help you select jobs that will allow you to accomplish your goals, even if on paper they seem unrelated. I currently am involved in the agricultural technology, young adult ministry, experiential education, and social media arenas, but I am still able to fulfill my mission in these seemingly random combination of jobs.
  3. It reminds you why you do what you do when things get tough
    Your job isn’t always easy. There are some days you’ll want to quit or disengage. Having a purpose behind your work keeps you focused and moving forward even during the hard times. Your mission is a motivator pushing you toward a greater purpose than earning a paycheck.

Steven Covey refers to developing a mission statement as “connecting with your own unique purpose and the profound satisfaction that comes from fulfilling it.” Here are five questions to ask yourself in order to develop your personal mission statement:  Read more of this post

Don’t Miss the Target [Guest Post]

 

On Target

[Guest post courtesy of Nvulane Nhlapo. Scroll to the bottom to learn more about Nvulane.]

While there is an older, more established generation of entrepreneurs who have devoted their lives to their craft, there is a growing new wave of young entrepreneurs who are taking their expertise into new territories. Along the way, some of these young businesspeople can get blinded by the strict formalities the business environment has put in place and, as a result, may never pursue their dreams or work on that ground-breaking project they once saw potential in. At the end of the day, they miss the target.

Here are a few tips that have personally helped me to never miss the target:

  • Keep it Simple
    The complexity around us can be overwhelming. As a result, many people are now looking for simplicity, not only in the products and services they use, but also in the way ideas are communicated. Simplicity is all about making sure that the whole message connects with an audience. One of the ways to excel as an entrepreneur is to keep things simple and promote simplicity in their young companies. Breaking a compound project into smaller pieces not only makes it easier to understand and communicate, it could get potential investors to buy into your vision.
  • Pursue Opportunities
    Always be alert. There are a lot of opportunities around. As long as people have needs, there will always be opportunities. Look for ways to improve peoples’ lives. Help to solve the problems in your community. Sometimes the opportunities come at a time when you may not feel ready, but you should still give it a shot and pursue them. These kinds of occasions help us grow even though we may be uncomfortable at first.
  • Start Small
    All entrepreneurs yearn for a massive launch of their projects. While this may seem like a decent idea, it is often better to start small and scale one step at a time. Often by trying to build up to a huge launch, you lessen your chances of getting started and at the same time delay the time until you product or service can hit the market and start making money. Working on a venture without the conviction that it works or that people will like it adds risk to the whole plan. Start small, scale in increments as time goes by and you meet milestones.
  • Help Yourself
    Potentially, the most painful part of the entrepreneurial journey is losing and forgetting yourself during the process.  The bottom-line is this: yes, you should help others; but help yourself too. Make allowances for the personal areas of your life.

If there was ever a time to follow your passion and work on something that matters to you, that moment is now. Do not wait for any other time. Incorporate these tips, do your research, and it will help you hit the target. Go for it!

Which of these tips are important to you? What are some of the principles that have prevented you from missing the target? 

___________________________

Guest post courtesy of Nvulane Nhlapo. Nvulane is a BSc (Hons) Information Technology student from Lesotho and he works at Basotho Crafts. He is growing as a young entrepreneur, blogger, speaker and a casual drummer. Follow Nvulane on Twitter: @NvulaneNhlapo

Want to write your own guest post on Lawson’s blog? Click here to make it happen!

[image credit: vizzual.com on Flickr]

3 Reasons Everyone, Including You, Should Blog

BLOG

Once upon a time, if people wanted to tell others about what excited them, they had to write it down on paper, put it in an envelope, and mail it to a friend, family member, business associate, or publisher. The process took days and the original author didn’t have a copy of what he/she wrote in the first place (unless they made another handwritten copy). Then the telegraph, typewriter, and email came along and helped speed up the process; however, the scope and efficiency of the author was still limited.

In the late 1990s, the weblog, or “blog” as we know it today, format was created and began to flourish. Sites such as Blogger and WordPress made the blog much more accessible to the average user, giving almost anyone with internet access the ability to create a blog and share their story with the world. As of February 2011, there are more than 156 million public blogs in existence and are used by large companies, small businesses, nonprofits, clubs, organizations, pastors, artists, marketers, authors, crafters, moms, and ordinary men and women to quickly and efficiently tell others what inspires them.

With that in mind, here are a three reasons why everyone, including you, should consider blogging:

  1. Share your passions
    A blog is a fantastic platform for you to show off your expertise in a particular field or fields. Get excited about new marketing techniques for small businesses? Share your expertise, experience, and experiments with other small business owners (and maybe you’ll be able to turn it into a consulting and speaking gig). Do you enjoy crafts? Create a blog displaying a project you are working on and the different steps and materials involved in the process (you can even monetize it with the Craftistas widget). Travel a lot for work? Tell others about your trips and the fun/terrible places you encounter. Have a variety of interests like I do? Dedicate time to each one and show how they influence and interact with each other.
    Basically, a blog is a great way to give people a deeper look into what drives you while also giving your audience information that inspires, educates, or entertains them.
  2. Process your thoughts
    There is something about writing a blog post that is very therapeutic. It’s relieving to take an idea you’ve been bouncing around in your mind and put it into a tangible, written form. Processing the idea not only stimulates your mind; it also allows you to move beyond theory toward application. The blog format then allows you to transmit the idea and the thought process behind it to your audience for them to evaluate, comment on, and act upon.
  3. Build your brand
    Of course, there is a personal branding aspect to blogging. As you continue to develop your blog, your audience will steadily grow, especially if you are serving as a source of interesting and helpful information that relates to shared interests. This can be especially helpful if you are looking for a new job or want to develop a side hustle. Put your blog address on your resume (if it’s relevant to the position you’re applying for): it gives the potential employer something more to look at in order to assess your skills and abilities beyond a one-page resume and a 30 minute interview. Posting to a blog will also help establish your credibility within your field and potentially lead to opportunities to expand your influence through networking and speaking events.

Want to give blogging a try, but don’t want to go through the trouble of setting up a blog? Plenty of bloggers are looking for people to write guest posts. Reach out to one of your favorites with an idea and see if he/she will feature you. If you enjoy business, ideas, or theology, write a post and send it my way. I’ll take a look at it, offer feedback, and potentially feature it on here.

Operating a blog requires consistency, patience, and passion. You won’t get 100 views/day immediately, but as you continue to add more posts, connect with other bloggers, and create more content, your audience will slowly grow. Here are some “do’s and don’ts” to get you started. Of course, there is much more to blogging than the numbers, as mentioned above.

What are you waiting for? Start telling your story!

-Lawson
Learn It. Love It. Live It.

Already blogging? Share why you enjoy blogging (along with a link to your site) in the Comments below.

[image credit: Thomas Hawk on Flickr]

3 Keys to Entrepreneurial Success

Success in sight....

I am now a small business owner. That is a weird, but exciting, sentence to type. If you would have asked me my freshman year what I would be doing when I graduated, “small business owner” is probably not something you would have heard me say. However, what began as a business plan project for Strategic Management (the senior capstone class for business students at JBU) has developed into a real-life company called Agricultural Food Systems (AFS).

At the end of the school year, another one of the other seniors who was on one of the very successful JBU teams that got 2nd place at the 2011 Donald W. Reynolds Arkansas Governor’s Cup and I were asked to share some advice with the JBU students who will be taking the Strategic Management class next year. As I was thinking about what to share, I came up with “Three P’s” that are essential to the success of any entrepreneur: Product, People, and Passion.

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Carry the Name

This is the fourth and final post in the Passion 2011 series. These are my notes from Louie Giglio’s sermon on April 3, 2011 at Passion Fort Worth entitled “Carry the Name.”

Events like Passion are things that you come to. They have a definite beginning and end. Movements are things that happen and continue to happen. The goal of Passion isn’t to be all about Passion, it’s to start a movement in which Passion is almost forgotten because of the focus and revival of Christ in a new generation of believers.

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Getting to the Bottom of Your Joy

This is the third post in the Passion 2011 series. These are my notes from John Piper’s sermon on April 2, 2011 at Passion Fort Worth entitled “Getting to the Bottom of Your Joy.” You can listen to the whole sermon here.

“My aim is that you come to enjoy be made much of by God as you make much of Him.” While this statement seems man-centered and selfish, it’s a repackaging of Piper’s famous statement “God is most glorified in us when we are most satisfied in Him.”

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Being Counted Worthy of the Gospel

This is the second post in the Passion 2011 series. These are my notes from Francis Chan’s sermon on April 2, 2011 at Passion Fort Worth entitled “Being Counted Worthy of the Gospel.”

Only God can open your eyes to see that to live is Christ and to die is gain. No matter what Chan says or Louie says or Piper says, they have no power to make you live for Christ. That can be discouraging at time for those in ministry until they realize that God’s purpose and desire is so much stronger and better than any human’s. Speakers, pastors, friends, etc, can set you up to see the truth of God’s crazy love, but only God can open your eyes to see it and make it real.

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