3 Reasons Everyone, Including You, Should Blog


Once upon a time, if people wanted to tell others about what excited them, they had to write it down on paper, put it in an envelope, and mail it to a friend, family member, business associate, or publisher. The process took days and the original author didn’t have a copy of what he/she wrote in the first place (unless they made another handwritten copy). Then the telegraph, typewriter, and email came along and helped speed up the process; however, the scope and efficiency of the author was still limited.

In the late 1990s, the weblog, or “blog” as we know it today, format was created and began to flourish. Sites such as Blogger and WordPress made the blog much more accessible to the average user, giving almost anyone with internet access the ability to create a blog and share their story with the world. As of February 2011, there are more than 156 million public blogs in existence and are used by large companies, small businesses, nonprofits, clubs, organizations, pastors, artists, marketers, authors, crafters, moms, and ordinary men and women to quickly and efficiently tell others what inspires them.

With that in mind, here are a three reasons why everyone, including you, should consider blogging:

  1. Share your passions
    A blog is a fantastic platform for you to show off your expertise in a particular field or fields. Get excited about new marketing techniques for small businesses? Share your expertise, experience, and experiments with other small business owners (and maybe you’ll be able to turn it into a consulting and speaking gig). Do you enjoy crafts? Create a blog displaying a project you are working on and the different steps and materials involved in the process (you can even monetize it with the Craftistas widget). Travel a lot for work? Tell others about your trips and the fun/terrible places you encounter. Have a variety of interests like I do? Dedicate time to each one and show how they influence and interact with each other.
    Basically, a blog is a great way to give people a deeper look into what drives you while also giving your audience information that inspires, educates, or entertains them.
  2. Process your thoughts
    There is something about writing a blog post that is very therapeutic. It’s relieving to take an idea you’ve been bouncing around in your mind and put it into a tangible, written form. Processing the idea not only stimulates your mind; it also allows you to move beyond theory toward application. The blog format then allows you to transmit the idea and the thought process behind it to your audience for them to evaluate, comment on, and act upon.
  3. Build your brand
    Of course, there is a personal branding aspect to blogging. As you continue to develop your blog, your audience will steadily grow, especially if you are serving as a source of interesting and helpful information that relates to shared interests. This can be especially helpful if you are looking for a new job or want to develop a side hustle. Put your blog address on your resume (if it’s relevant to the position you’re applying for): it gives the potential employer something more to look at in order to assess your skills and abilities beyond a one-page resume and a 30 minute interview. Posting to a blog will also help establish your credibility within your field and potentially lead to opportunities to expand your influence through networking and speaking events.

Want to give blogging a try, but don’t want to go through the trouble of setting up a blog? Plenty of bloggers are looking for people to write guest posts. Reach out to one of your favorites with an idea and see if he/she will feature you. If you enjoy business, ideas, or theology, write a post and send it my way. I’ll take a look at it, offer feedback, and potentially feature it on here.

Operating a blog requires consistency, patience, and passion. You won’t get 100 views/day immediately, but as you continue to add more posts, connect with other bloggers, and create more content, your audience will slowly grow. Here are some “do’s and don’ts” to get you started. Of course, there is much more to blogging than the numbers, as mentioned above.

What are you waiting for? Start telling your story!

-Lawson
Learn It. Love It. Live It.

Already blogging? Share why you enjoy blogging (along with a link to your site) in the Comments below.

3 Keys to Entrepreneurial Success

I am now a small business owner. That is a weird, but exciting, sentence to type. If you would have asked me my freshman year what I would be doing when I graduated, “small business owner” is probably not something you would have heard me say. However, what began as a business plan project for Strategic Management (the senior capstone class for business students at JBU) has developed into a real-life company called Agricultural Food Systems (AFS).

At the end of the school year, another one of the other seniors who was on one of the very successful JBU teams that got 2nd place at the 2011 Donald W. Reynolds Arkansas Governor’s Cup and I were asked to share some advice with the JBU students who will be taking the Strategic Management class next year. As I was thinking about what to share, I came up with “Three P’s” that are essential to the success of any entrepreneur: Product, People, and Passion.

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Carry the Name

This is the fourth and final post in the Passion 2011 series. These are my notes from Louie Giglio’s sermon on April 3, 2011 at Passion Fort Worth entitled “Carry the Name.”

Events like Passion are things that you come to. They have a definite beginning and end. Movements are things that happen and continue to happen. The goal of Passion isn’t to be all about Passion, it’s to start a movement in which Passion is almost forgotten because of the focus and revival of Christ in a new generation of believers.

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Getting to the Bottom of Your Joy

This is the third post in the Passion 2011 series. These are my notes from John Piper’s sermon on April 2, 2011 at Passion Fort Worth entitled “Getting to the Bottom of Your Joy.” You can listen to the whole sermon here.

“My aim is that you come to enjoy be made much of by God as you make much of Him.” While this statement seems man-centered and selfish, it’s a repackaging of Piper’s famous statement “God is most glorified in us when we are most satisfied in Him.”

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Being Counted Worthy of the Gospel

This is the second post in the Passion 2011 series. These are my notes from Francis Chan’s sermon on April 2, 2011 at Passion Fort Worth entitled “Being Counted Worthy of the Gospel.”

Only God can open your eyes to see that to live is Christ and to die is gain. No matter what Chan says or Louie says or Piper says, they have no power to make you live for Christ. That can be discouraging at time for those in ministry until they realize that God’s purpose and desire is so much stronger and better than any human’s. Speakers, pastors, friends, etc, can set you up to see the truth of God’s crazy love, but only God can open your eyes to see it and make it real.

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Living a Life on Trajectory for Christ

This is the first post in the Passion 2011 series. These are my notes from Louie Giglio’s sermon on April 1, 2011 at Passion Fort Worth entitled “Living a Life on Trajectory for Christ.”

The decisions that a person makes in college set the trajectory for his or her life. It is a time when people get to experience freedom for the first time and begin making their beliefs their own.

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Quotes from Passion 2011

This past weekend, I had the opportunity to attend the Passion Conference in Fort Worth, TX. It was a great weekend that included fantastic and challenging Biblical messages from Louie Giglio, Francis Chan, and John Piper as well as worship with Chris Tomlin, Kristian Standfill, Charlie Hall, and David Crowder Band. But, the weekend wasn’t about them, it was about lifting up the name of Jesus and discussing (both in the large group and small group sessions) what living a life with Christ at the center looks like. Over the next few days, I’ll be posting some of my notes from the messages at Passion (so subscribe to the blog in order to get notified each time), but today I wanted to share some of the quotes from the weekend that I posted on my Twitter account. I pray that they are an encouragement to you and that you will encourage and challenge others with them.

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